Maximizing Restaurant Advertising Efforts
Effective
advertising for both new and established restaurants is essential to success.
Door
hangers for restaurants offer an amazing direct marketing opportunity to attract
new customers and entice previous customers to return.
People tend to
fall into habits when it comes to eating out and ordering take-out. It can be
very difficult influencing people to venture outside of these habits. Different
types of print advertising have been shown to be especially effective for
generating a buzz and influencing people to try new restaurants, especially
when they are conveniently located relatively close to home.
Door hangers
for restaurants are a form of print advertising that has evolved to include the
use of special discounts, convenient punch out menus and other incentives to
effectively leave a long term impression with customers.
Effectively Reaching the Target Market with Door Hangers
Digital
advertising is the most common form of advertising in use right now, but it can
be widely ineffective for businesses looking to advertise locally with a
specific target market. There is also an abundance of digital competition that
can effectively overwhelm people to the point where it is all tuned out.
Studies have
proven that the majority of people enjoy receiving mail and check for it daily.
Surprisingly, even the tech generation demographic of 18-34 year olds is more
receptive to receiving marketing offers through print materials in the mail.
Direct mail offerings such as postcards and folded direct mailers are generally
effective but there still be competition to get noticed amidst the other mail.
Door hangers are direct mail solutions that
customers are guaranteed to see when they come home and open the door. This
ensures minimal competition and a maximum window of opportunity to influence
customers. For restaurant owners, a professionally designed door hanger
provides an excellent chance to influence both immediate and future meal
choices. The challenge is designing and distributing a door hanger that will
have the maximum impact on customers in the window of opportunity.
Professional Door Hanger Design and Distribution
Finding the
best way to make a lasting positive impression on customers can be a difficult
task without help from industry experts. Companies such as Front Door
Advertising located in Southern California offer over 20 years of experience
designing and executing winning
direct mail advertising campaigns all over the US.
Front Door
Advertising specializes in providing complete custom advertising strategies.
They are known in the industry for developing powerful
direct mail marketing campaigns that generate results while reducing advertising costs.
As part of a
turnkey advertising solution, Front Door Advertising offers the following
professional services:
- Identifying the target market and deciding where to deliver the door hangers.
- Designing a unique door hanger advertisement. Clients can work with a professional graphic artist to create a custom restaurant door hanger with a powerful headline and compelling incentive.
- Premium quality
printing of door hangers including; color printing on both sides , UV coating and punch out cards as well, if necessary.
- Quality controlled hand delivery of door hangers to the front door of customers in the exact target area.
Effectively market your restaurant to
customers in local target markets with professional door hangers for
restaurants today.